In 1923 researcher Bronisław Kasper Malinowski published an essay The Problem of Meaning in Primitive Language, where he demonstrated the interest of small talk to satisfy a fundamental need of man : camaraderie. Small talk plays an essential role in social relations.
Why would you care about food stories? To always have a stunning conversation during your business events ! You may not want to speak about your personal life, may disagree on sports, economic or political news, right ? Good food & drink unite people around this universal pleasure that is gastronomy. Let me fuel your smart talk !
STORY TO TELL ABOUT FOOD DESIGN
My conversation with Germain Bourré made me want to share my expertise in food design. If people understand the work of the photographer and the culinary stylist, how to recognize the work of a food designer ?
We know space design (interior, urban, museum..) graphic design, product design (styling, furniture). Why not food design? At the crossroads of design, cooking and art, if one of these 3 components is missing then it is not about culinary design. A chef painting on a table, or collaborating with an artist to offer a gastronomic experience is cooking or art. Culinary design questions the industrial, artisanal, event or gastronomic dimension. It aims to create meaningful experiences at different levels. The designer can work on the food object itself, on the cooking of a product, the presentation, the staging or the tasting of a dish.
INDUSTRIAL APPLICATION
This is not a fork but a Georgette. This hybrid cutlery was invented by Jean-Louis Orengo, a French naturalist exploring Canada. Adopted by some Michelin starred chefs, Georgette has been at the table of Elysée since 2016.
CRAFTMANSHIP APPLICATION
In 2008 Julien Madérou challenged Poilane bread. He carefully chose & cut specific pieces to make the bread easier to contain food, soak or spread.
EVENT APPLICATION
The event designed by Hopla celebrates the 150th anniversary of the inauguration of the Suez Canal. The cocktail draws its inspiration from the archives of the menu and the party attendees on November 17th, 1869.
GASTRONOMIC APPLICATION
Whatever the positioning of the restaurant, the gastronomic experience ensures coherence between the dish, the tableware, the decoration of the place, the tasting ritual and the personality of the chef.
Gastronomy is an underestimated asset in your professional success. Make your salesteam save time learning in a few hours how to better understand people & better work with them.
Empowerment : why and how can gastronomy help you gain confidence. Leadership : the basics of communication and the art of asking the right questions. Culture : boost your conversation throughout historical meals & gourmet artists.