To stimulate discussions, support argument or make a powerful impression, datas are key. As I told you the story of Spritz, this worldwide success made me dive into cocktail’s world. Let’s discover how mocktails are changing the game.
(NO)ALCOHOL MARKET TRENDS
If alcohol consumption is deep rooted in European cultures, actions such as Dry January, Low ABV cocktails (Low alcohol by volume) and even mocktails are real opportunities.
Considering the alcohol market valued at 218.5 billion $ in Europe in 2024. The battle is between wine and beer which dominate the market. In France, traditional viticultural methods and regional appellations are fashionable. In the United States, the growing demand for craft beer encourages innovation.
According to Datassential’s Menutrends in four years, mocktails have grown by 233%. According to Statista the market will grow by 4.56% per year by 2027.
50% of Millennials enjoy drinks made from tea, coffee, yuzu, guava, dragon fruit. 48% of 21-35 age groups are fond of cocktails. RTD “ready to drink” tea-based drinks $2.3 billion in 2024 (+ 4.20% by 2028). Coffee drinks worth $1.6 billion in 2024 (+ 5.80% by 2028)
After the flexitarian, let’ welcome the flexi-drinker as well as the new kind of sommelier : sobrelier
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