BUSINESS MEAL MASTERCLASSES

Expand your network & sales opportunities

FRENCH BUSINESS MEAL

Gastronomy is must-have soft skill at the heart of every business event.
Offering your sales team introductory or improvement workshops is part of your brand image. Why not considering this activity for your annual or integration seminar ?

INTRODUCTION : EXPAND YOUR NETWORK

Part 1 : Understanding the impact of meals
Reserved for the nobility until the creation of the restaurant, gastronomy has democratized to become an accessible luxury: a populence! The place of the great negotiations, the business meal falls into the public domain with the creation of restaurants and the industrial revolution.
1. Short history of gastronomy

2. Decoding the diplomatic meal at the business meal

Part 2 : Organizing and Conducting a business meal Gastronomy is an unexpected people skill. Beyond looking after your appearance, body language or conversation, your image is also played at the table! Learn a universal language more powerful than words.
1. Protocol of the invitation to thank (before, during, after)

2. The Essentials of Good Manners

Conclusion: Q&A and informal quiz
Delivery of a PDF (optional printing of memo sheets)

IMPROVEMENT : INCREASE OPPORTUNITIES

Part 1: Communicating to influence decision-making
Business meal is more than a way to combine business & leisure. Powerful way of communicating values, meals share informal or information related to business. I share academic research on the impact of eating on decision-making.
1. Communicate the right message
(verbal, non-verbal, paraverbal communication)

2. Influencing decision-making

Part 2 : Enriching the business relationships
« Tell me what you eat, I’ll tell you who you are » beyond this adage, I share academic research on food symbolism. Instead of talking about yourself, learn to ask the right questions and to maintain your network with tact.
1. Symbol of main French business meal courses

2. The art of talking and questioning your guests

Conclusion: Q&A and informal quiz
Delivery of a PDF (optional printing of memo sheets)

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FRENCH CULTURE

Associated to history, politics, agriculture or art, gastronomy is a way to fuel general culture & conversation. In 1923 researcher Bronisław Kasper Malinowski proved the importance of small talk to satisfy a fundamental need of man : camaraderie. Stand out from others with a smart talk !

HISTORY

Part 1 : Food diplomacy

Meals have always played a big part in negotiations since prehistory. Discover the most important meals in History. We will focus on one specific event of the 19th century that still has an impact in Europe. In 1814 after Napoleon’s fall, Europe has to define a long-term peace plan. During these international diplomatic meetings, Talleyrand told the King : « Give me a good chef and I will bring you back a good treaty »

1. Introducing food diplomacy
2. Must-known historical meals & facts

Part 2 : Wines & diplomacy

Wine is historically associated to elites. Beyond economical issues, as gastronomy, wine is a soft power. Let’s dive into wines & diplomacy to learn how to read between lines.

1.LMust-known French regions & wineyards
2. Wine & politics

ART

Part 1 : Artists, cafés & restaurants’ ambassadors

Artists have always been associated with the restaurant since its creation in Paris in the 18th century. After the show they joined the table of Parisian elites, the only way for women to access this place reserved for men and courtesans. Through French artists from the 18th to the 20th century, I share the mythical addresses frequented by George Sand, Sarah Bernhardt or Serge Gainsbourg.

1. Must-known historical restaurants & cafés
2. Must-known gourmet artists

Part 2 : Gastronomy in art from Renaissance to 20th century Through artworks associated with gastronomy, I trace artistic movements and artists from the 16th to the 20th century. (Re)discover must-known movements & masterpieces.

1.Must-known masterpieces from 15th to 18th century
2.Must-known masterpieces from 19th to 20th century

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SALES PITCH

Choosing the right words is all the more so important since words only influence for 7% decision-making. Let me help your sales team elevate their sales pitch with impactful stories.
I interview your senior team to turn their feedback into precious training tools or podcast. I can also turn existing training materials into dynamic podcast easy to upload on social platforms. 

CREATION OF TRAINING MATERIALS

I elevate your partners' sales pitch with impactful stories.

I write impactful stories about your brand & products thanks to your team. I turn the interviews into educational ressources to read, listen or watch on social platforms.

CREATION OF A TRAINING PODCAST

I turn your existing training tools into a pedagogical podcast

I synthetize your training materials to turn them into short podcast. Microlearning improves information retention by 22% above standard learning approaches.

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WEEKLY NEWSLETTER

Gastronomy is a universal language at the heart of every business event. Let me explain you how this must-have soft skill can open any door to connect the most inaccessible people. You will receive interviews about the importance of gastronomy in professional lives and food stories.  Turn small into smart talk to fuel relationships from breakfast to afterwork.

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