EXCLUSIVE SOFT POWER
Gastronomy :
Leaders' universal language
THE NEW SOFT SKILL
Are you really aware of business meal’s impact on sales relationship and business negotiation?
Breakfast, lunch or cocktail dinner, business meals are at the heart of all events! Discover our masterclasses to help your sales teams expand their network and increase business opportunities. During a seminar or at the table for tailor-made coaching.
According to social interaction expert John Locke, etiquette and table behaviour are essential tools for negotiating, asserting one’s power, forging alliances or managing conflicts in a subtle way.
WHAT'S POPULENCE ?
Poulence is a marketing concept analyzing the consumption of luxury by the masses. Since the creation of restaurant, gastronomy has been democratized. Media coverage have turned chefs into celebrities and even icons.
People have started to take picture of their dishes & of themselves in luxurious places. As any luxury good gastronomy has a symbolic function allowing people to fulfill belonging, esteem or self-actualization needs.
Gastronomy used to be a luxury until 20th century. This experiential luxury has become a”populence “.
WHAT'S GASTRONOMY ?
Gastronomy is different from cooking. True education & know-how-to-be, gastronomy is related to meals. From the selection of products and recipes, to the art of setting the table and pairing the dishes with wine historically, so many people are involved in each meal. Farmers, wine makers or brewers, artists, craftsmen, cooks, waiters all together to make you live memorable moments in restaurants or at home.
Since 2010, the gastronomic meal of the French has been inscribed in UNESCO’s cultural heritage. Why is gastronomy so important to French and how important is it both in personal & professional life ? Let’s talk together.
LÉA BEN ZIMRA'S TALK
In 2016 She had the opportunity to become a TEDx speaker. She came to realize why she quit a leading luxury group to start up a business without any network & strategy. Thanks to this talk, she started to teach luxury food brand management in prestigious business schools.
After 10 years working with French artisans on global communication issues, she created Populence Academy thanks to a certification in pedagogical engineering. Her masterclasses aims at helping people to achieve business goals thanks to an underrated soft skill.
